About Motivity

  • Company Profile

    Motivity Audio, powered by Ho-Chic (est. 2000) and backed by LONGJOIN GROUP, is a professional audio manufacturer based in Guangzhou, China. The factory covers over 10,000 m².


    Focusing on building the Motivity brand for the global market, the company delivers reliable OEM/ODM solutions supported by strong in-house capabilities.


    A dedicated R&D team with expertise in acoustics, electronics, mechanical engineering, and system integration enables seamless development from concept to mass production providing customers with efficient one-stop customization.


    Motivity products are widely used in both domestic and international markets and are trusted by professional clients worldwide.

  • Production Line


    Motivity operates a fully integrated in-house production system, covering the entire process from wood cutting and cabinet assembly to sanding, painting, and final assembly. This ensures strict quality control at every stage.


    A dedicated driver workshop enables independent development and production of LF/HF drivers and crossovers, helping maintain product consistency while optimizing cost efficiency.



  • Qualification & Team

    A comprehensive quality management system is implemented in accordance with ISO9001:2015 standards, ensuring stable and reliable product performance.


    The company is supported by:

    A management team with 20+ years of industry experience

    An R&D team of over 50 engineers

    Senior engineers with 15+ years in audio design and development


  • Quality Philosophy

    Motivity follows the principle of:

    "Quality First, Customer Foremost, Continuous Improvement, Win-Win Cooperation."


    Guided by the core values of quality, design, service, value, and competitiveness, continuous efforts are made to enhance product performance, strengthen brand influence, and respond proactively to global market demands.


  • Project Experience


    Motivity solutions have been widely applied in various large-scale projects, including:

    Stadium sound systems (Zhengzhou)

    Government and institutional projects (Xi'an Procuratorate)

    Smart campus audio systems

    School and university stadiums

    Public venue installations


    Products have also been successfully deployed in 20+ countries and regions, earning strong market recognition.



  • Vision
    Motivity Audio continues to move forward with a clear mission —
    to transform from "Made in China" to "Created in China",
    delivering innovative and reliable audio solutions to customers worldwide.


Dicky Zhang Chief Technology Officer, Longjoin Group

With over 23 years of experience in the professional audio industry, Dicky Zhang is a specialist in network audio transmission and digital signal processing (DSP). He holds multiple patents in audio technologies and has extensive expertise in professional audio product design and development.
He has led numerous ODM and OEM projects, delivering end-to-end solutions from concept to mass production for globally recognized brands such as PEAVEY, ALTO, SAMSON, and MARANTZ.
R&D Focus: Network audio systems, DSP technologies, and electronic product development.




Jason Huang MI Product Technical Director

With 13 years of experience in the audio industry, Jason Huang has  established strong technical partnerships with leading global brands including KORG, AKAI, ALESIS, and ARTURIA. His work has been widely recognized by international clients.
He plays a key role in the development of the MIDIPLUS brand, now one of the leading MI consumer brands in China.
R&D Focus: Electronic musical instrument product development and design.





Angus Tan PA Product Project Director


Angus Tan brings over 20 years of experience in professional and consumer audio product development. He has held senior roles including R&D Engineer, R&D Director, and General Manager in listed companies.

He has delivered comprehensive technical solutions for globally renowned brands such as KRK, ESI, JBL, TANOY, and HARMAN KARDON, covering the full product lifecycle from design to manufacturing.

R&D Focus: Professional and consumer audio product design and development.




Steffen Meeks PA Product Project Director

With 35 years of experience in the audio industry, Steffen Meeks has been deeply involved in both consumer and professional audio sectors. He has played a key role in the development of numerous well-known audio products over his career.
R&D Focus: Professional and consumer audio projects.




Devin Bronson MI Product Project Director


Devin Bronson is a guitarist and composer with 24 years of experience in the audio industry. He has contributed to multiple chart-topping albums and participated in eight global stadium tours.

He brings valuable industry insight into product development and customer engagement within the professional music sector.
R&D Focus: Professional and consumer audio projects.




Qi Chen PA Speaker Design Director

With 18 years of experience in the audio industry, Qi Chen specializes in speaker design and manufacturing. His notable work includes the development of air-cooled active speaker systems.
R&D Focus: Speaker design and manufacturing.



Bruce Wang Amplification System Application Director

Bruce Wang is a senior audio tuner with 24 years of industry experience and a member of the Audio Engineering Society (AES).
He has led audio system optimization projects across nearly 100 application scenarios, including major projects such as the Shenzhou 9 launch site in Jiuquan and CCTV studios, as well as concerts and theaters.
R&D Focus: Audio system design, optimization, and application.